However, after negotiations with Rovers and their corporate advisors Rothschilds it became apparent that their was some distance between Rovers valuation of the club and Williams'.
"There seems to be too big a gap between what we think the club is worth, and what the trustees want for it," Williams told the Lancashire Telegraph.
"The reality is the trustees want to sell, but they don't have to, so they are holding out for the figure they want, which is their prerogative.
"But we don't want to come in and end up paying over the odds, which would then have an impact on the amount of money we could then make available to take the club forward.
"At the end of the day, it is an investment and right now, we can't see any way we'd get a fair return on that investment if we took the club over at the present level.
"My heart says yes, but my head says no."