Paul Agnew who up until now has been press officer is being moved up after recommendations that are supposed to have come about when he was recommended for the job during meetings with the top pluckers at Chicken HQ in Pune.
One of them liked the idea of that and gave it the all clear.
Word is that he is a bit of a mate of Steve Kean.
Agnew told the Lancashire Telegraph: "As a Blackburn Rovers supporter from the age of six, there were two big dreams. One to play for the club or to have a role in the running of it.
"It is a massive honour to be invited to become director of communications, and maybe there is something there that people can relate to, being a genuine Blackburn Rovers supporter.
"I am well aware of the situation we find ourselves in. I am well aware communication has been an issue and will do my level best to make sure there are improvements.
"During my time being involved in football, I have seen all sides of it, from the press room to the board room, and I feel I have a handle on it and do know Blackburn Rovers exceptionally well.
"This a great chance for me and it is up to me to prove I am up to a very serious under taking."